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Why Invest in CRM? Print E-mail
Tuesday, 04 October 2005

Ask yourself the next time you talk to one of your customers, do you know everything about that customer right now? Do they have any support issues, what is the status of their orders, are there opportunities pending? If they ask you a question will you be able to access that information immediately and from anywhere in the world?

These are questions that require immediate answers when you are interacting with your customer, whether it is on the phone, in person or the Internet. Companies are struggling with these issues daily and if the information is not in a centralized, easily accessible location you run the risk that the customer may not receive the information they are seeking from your company.

Read more at http://www.crm2day.com/library/50021.php
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